Gambling Adverts Activity
This activity will encourage participants to discuss the potential harms associated with the characteristics, messages and marketing strategies of gambling adverts, by examining a mock gambling advertising designed by our team.
By recognising potentially harmful marketing tricks and messages, the activity seeks to build sensitivity and resilience towards gambling advertising and the normalisation of gambling.
Projector to share image with the group (optional)
Materials to print:
Print out of gambling advertising example (front and back, optional)
- Share with the group the gambling advertising example. Explain that this is a fake advert designed by the Scottish Gambling Hub team, featuring quotes, marketing strategies and other features taken from real gambling adverts.
- In teams or as a whole group, ask the participants if they can identify any features of this ad that could introduce risks, or cause harm to its viewers. Facilitate a discussion.
- The back/second page of the advert features facts and statistics around gambling advertising. You can use this as additional prompts for the discussion, or quiz the participants on some of these statistics.